Let Me Share a Little Bit About My Story!

In May of 2009, I finally started working from home.

I was pregnant with my first child, and I absolutely loathed my day job. I was in sales, making 70 to 100 calls (or more—I wanted my commission, after all) per day. And I felt the very life being sucked out of my weary soul. I was bored, overwhelmed, unfulfilled, not to mention the fact that my supervisor was a Hot Mess Express. (←Official term.)

I dreaded going into work, my stomach tying itself into complicated knots. I was making good money, but I’d somehow morphed into that person who lived for Fridays and felt sick with trepidation come Monday mornings. 

My blood pressure was through the roof, and before I could say, “Maybe this isn’t the life for me,” I passed out at work, 5 months pregnant.

I knew then that I just  couldn’t  do it  anymore , so I turned in my  employee  badge and started my own business.

Now, over 8 years later…

I’ve built a biz that regularly brings in over 6 figures while working entirely from home and taking care of my 2 gorgeous kiddos.

The best part?

I’ve done it with coziness and ease — not to mention the fuzzy socks on my feet, hot tea in my hand, and a smile on my face.

It all started from that deep place of knowing — I knew it was more important to fight, struggle, and strategize for what I wanted than stay stuck and complacent.

While there have definitely been some hard times, I’ve never once regretted putting in the effort to build a business around my life, rather than building my life around a job.

Our Mission:

Our mission is to inspire, enable and lead you with real-life experiences, training, templates and behind-the-scenes knowledge that will motivate you to build a business and life that is CONSISTENTLY profitable and feels good to you.

There isn’t a one size fits all sort of business and we’re here to help you create your dream.

We created this online boutique digital store to help you streamline your business, scale your mindset and build a life that you get EXCITED for!

Our Truth:

Our belief is that in order to truly move forward, in order to create REAL change, it comes through honesty, loyalty and the ability to hold each other accountable in growth, in our commitments and through giving ourselves grace when we need it.

Professional-ish Bio:

Shay Hrobsky is a Marketing + Mindset aficionado! She’s owned an online business for 13+ years. She’s grown a successful marketing company where she’s managed over $1,000,000 of client’s ad spend throughout the years with an average return on ad spend of 4x.That means for every $1 spent on ads, clients received $4 back!

She’s helped so many female entrepreneurs grow and scale their business but she wanted to do more.

She’s realized she wanted to do business and life differently. As she significantly grew her business, she realized she created another job for herself and that’s nowhere near what she wanted to do. So she decided to start a new adventure teaching people how to design their life in a way that feels good to them.

A little behind the scenes - Shay is a mom to 2 amazing kids! She loves reading, sports and watching Christmas movies (yes, year round).  She loves cooking, dancing and relaxing!